Tim Hortons smile cookie campaign 2021

Tim Hortons smile cookie campaign raises almost $20,000 for Muskoka Seniors

Huntsville loves cookies, it seems. And the community loves to support local charities even more.

In the span of just one week, 19,870 Tim Hortons smile cookies were sold locally with every crumb of the dollar per cookie going to this year’s charity, Muskoka Seniors.

The Cookie Monster would be proud.

2021 was the 25th year for the national campaign, which raises millions of dollars each year for charities.

This year’s smile cookie week was held Sept. 13-19 at Huntsville’s three Tim Hortons locations, with Muskoka Seniors volunteers stepping in to help decorate the cookies.

Muskoka Seniors has been supporting seniors in the Huntsville area for 30 years. The not-for-profit organization raises about 50 per cent of its operating budget via donations, fundraising, and community support. The almost $20,000 from the smile cookie campaign will go a long way toward programs that help seniors, including transportation to medical appointments and errands, frozen meals on wheels, and grocery delivery.

“COVID has really impacted [Muskoka Seniors’ fundraising] over the last 20 months now, and so a lot of the efficiencies we were able to find and source as a not-for-profit have kind of gone out the window,” Muskoka Seniors executive director Jenn Pfrimmer told Doppler when the smile cookie campaign began, “so we’re getting more and more creative to use the funds that we have to continue servicing our seniors in the community.”

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2 Comments

  1. Allen Markle says:

    Great organization run by caring people. Love doing for them, what I still can; you do meet some multi-faceted caracters among our seniors and some great personalities. They surprise me.

  2. Brenda Begg says:

    Awesome! I am a senior, but not (yet) in need of those services. It’s reassuring to know that the support is in place. Thank you, one and all.