Local father-son duo awarded for sales excellence



Serving the needs of clients passing through the doors of Huntsville Honda comes naturally to Sean Morrison. “I basically grew up in the dealerships watching my dad,” he explains. “It was so cool to see him move through his career. And that’s why I wanted to start working here.”

Now in his tenth year at the dealership, Sean joined his father Peter Morrison for a gala celebration honouring recipients of Honda’s prestigious Council of Sales Leadership Awards on January 26 at the Delta Hotel in Toronto. This is the ninth consecutive year that Peter has attained award status and the fifth time Sean has been recognized. The accolades recognize outstanding sales volume, a commitment to professional development and exceptional customer satisfaction.

In trying to sum up what has made his career such a success, Peter says it helps that he is wholeheartedly behind his work. “I believe in the product; I believe in the company itself, which makes it easy. And I’m really invested in my clients.”  Peter’s clients clearly feel the same loyalty; some of his younger customers today are the grandchildren of some of the first clients he served when he launched his career over 30 years ago. Watching his dad’s approach taught Sean a lot about the importance of nurturing client relationships. “When you know to put the customer first, the rest takes care of itself.”

The father-son pair also credit the staff they work with and Jason Armstrong, owner of Huntsville Honda, for their success. “We have a really good support system,” Sean says. “Jason is behind us 100 percent.”

Peter couldn’t be more pleased with his son’s professional trajectory. “If people ask me what I’m most proud of in my career, it’s seeing my son succeed. It’s turning into a case now of the student becoming the teacher! To watch Sean get his award and to stand with the senior vice president of sales for Honda Canada and to take photos with him and my son was very meaningful for me.”

PHOTO: Emily Blackman

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  1. Congratulations Peter and Sean! I’ve always had such great service from Peter (i’m on my 4th Honda!) and feel he genuinely cares about his clients. The service is outstanding.

  2. The apple doesn’t fall far from the tree. I have known Peter for 40 years. What an example for his son. Successful in the business world and a hard worker in the community, particularly with the air cadets. Not taking anything away from Sean, it’s not always easy working with your father. Congrats to you both!

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