Kailey Jayne’s love for florals came at a very young age when she learned to forage and press flowers with her grandmother.
And now, after 10 years in the floral design business she has opened her own storefront in downtown Huntsville.
Jayne’s shop, Kettering, will offer bespoke and customizable wedding flowers, fresh, hand-tied bouquets, fresh vase arrangements, and sun-dried flower bouquets, as well as home goods. The shop name, Kettering, came to Jayne when she was travelling in England and fell in love with the name of the British town.
Jayne and her fiancé knew Muskoka was their ultimate ‘end goal’—Jayne travelled to Muskoka to create florals for weddings and both visited the area as children—and they are excited to have officially made the move full-time to Huntsville.
“As a floral designer and stylist my focus is on crafting beautiful colour palettes and highlighting the loveliness of nature,” said Jayne. “I pride myself on my dedication to the art and the high-quality products and services I provide.”
Jayne has education in both floral design and business—she studied internationally with well-established florists and took courses in retail management from Ryerson University.
She describes her style and aesthetic as minimalist and neutral, with attention to textures and soft materials, and she draws inspiration from both Californian interior design and her Scandinavian roots.
“I like to ask questions when finding out who the flowers are for, what the occasion is, the recipient’s style, and what types of flowers you’re after, in order to create a full picture for the order,” she said.
Her full-service floral studio offers intentional colour palettes and she likes to work closely with couples when creating her floral plan.
“I pour a whole lot of love and energy into my floral designs and I want to honour your wedding day or every-day vision perfectly,” said Jayne.
Kettering will also have a selection of made-fresh-daily arrangements that will be ready for walk-in purchases.
Jayne will be offering both delivery and in-store pick up for flowers and will have a range of different sizes and price-points, as well as the option to use your own vase or purchase one from Kettering.
A selection of house plants will be available in the near future.
In conjunction with floristry, Kettering will feature a curated collection of home goods, self-care products, and art. All products will be from Canadian-owned businesses and be eco-conscious.
Since Kettering is about flowers, Jayne loves finding floral-themed bath and body products as well as art to showcase in the storefront.
“I want people to walk in, feel comforted, and find a little something that makes their day. It’s really important to me that people find peace and serenity in what they buy from Kettering and know it’s handmade and curated with love,” she said.
Jayne also creates themed gift baskets including ‘summer sunshine’ (candle, solstice soap, sunburst minimalist necklace, sun-kissed body oil), ‘soothe/self-care’ (tea, candle, face mask), ‘you and babe’ (diaper cream, baby balm, hey mama tea), and more.
Once COVID-19 restrictions are lifted, Jayne plans to offer a “school of flowers” workshop as well as one-on-one sessions for those wanting to learn floristry. She will also offer more intensive courses for people looking to build a floral design foundation. A schedule will be announced at a later date.
Kettering is located at 72 Main Street, Huntsville. Learn more and find store hours at ketteringcollective.com.
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