With files from Dawn Huddlestone and Don McCormick
On Thursday, Feb. 20, 2020, the Town of Huntsville held an open house in the Active Living Centre between the hours of 1-3 and 6-8 p.m. The subject for discussion was the proposed run route for the Ironman 70.3 Muskoka triathlon.
Senior Town staff, representatives from TriSport, the company organizing the event, Mayor Karin Terziano and members of council were present to answer questions from community members.
There have been 12 different run courses over the past 13 Ironman events in Huntsville, all involving some disruption to members of the community. Last year’s run course, which included Main Street, caused traffic snarls for motorists in downtown Huntsville.
One of the options for 2020 includes the complete closure of Brunel Road from Park Drive to North Mary Lake Road. The full road closure “sent up a few red flags,” says Mayor Karin Terziano.
The open house was an opportunity for residents, especially those on or near Brunel Road who would be most affected by a full road closure, to voice their concerns and get their questions answered, according to Terziano. When asked about the type of feedback she received, she said, “A little bit of both. There were residents who said they were okay with this. They said they understood the importance of the event for the town. There were concerns about emergency vehicles and people being able to get to work and church.”
The Town’s manager of sales and customer service, Greg Pilling, said that he, too, had heard both concerns about the event as well as support for it from people who attended the open house.
“The biggest concern that I’ve been hearing is people are concerned for their own personal safety from an emergency services point of view—are fire, police and ambulance going to be able to get through. Those provisions are all in place,” he said, adding that emergency vehicles would have clear sailing once they’re in the closure area because race rules state that athletes must move to the side of the road and let them pass or they risk being disqualified. He also noted that people in an emergency situation would be able to leave their homes.
Pilling acknowledged that some residents are not pleased about the prospect of being unable to leave or access their homes during the full closure, which would last almost four hours.
“It is very challenging [and] Ironman is very concerned about that,” he said. “But there are only so many ways out of the Summit Centre.” The size and scope of the event means that it must be held in a location that is near water for the swim course, has a good-quality paved road for the bike course and access to suitable terrain for the run course. It must also have a large parking area for a transition zone that can accommodate 1,800 athletes coming in and out.
“The hope is that we’re going to alleviate the congestion downtown,” said Pilling.
If the Brunel closure is approved by council, Pilling said Town staff and TriSport will work on securing a location where those displaced due to the race could get something to eat and drink, “so that you have a place to go if you’re stuck in town with nothing to do and just trying to fill time.”

The proposed 2020 Ironman 70.3 Muskoka run route as posted at an open house on Feb. 20 (Dawn Huddlestone)
Prior to the open house, the proposed run route had been adjusted slightly to reduce the number of people unable to leave their immediate community or home. The route proposed initially would have affected 491 residences, but that number has been reduced to close to 300 with a shift along North Mary Lake Road that will allow residents in that area to go south on Brunel Road.
Nick Stoehr, the owner of Trisport, the company that organizes the event, explained why, with the new proposed run route, that section of Brunel Road would need to be fully closed.
“There’s a window between 9:30 and 1:00 where the bikes will be coming back up Brunel from 117 to the Summit Centre. During that same time period, we will have runners that will be running down Brunel to North Mary Lake Road and back,” said Stoehr, adding that one lane of Brunel will be dedicated to bikes while the other will be for runners travelling in both directions. “With 1,800 athletes, between 10 and 12 there’s going to be a lot of people on the road… For the safety of residents, athletes, anybody that’d be on the course, we’re asking for that closure.”
As for the timing of the event, Stoehr said that due to both the Ironman schedule and athlete availability, July is the ideal timing. “From an Ironman perspective, July is the date that fits into the North America and global schedule,” he said and added that many athletes will use the event as an opportunity for a “race-cation” with their families, staying in the area for up to a week after the race.
The first Muskoka Triathlon was held in 1989 and that makes this event one of the oldest triathlons in Canada. It became an Ironman-branded race in 2010 and was one of the first Ironman-branded races in North America. It is the marquee race in the Subaru Triathlon Series and is popular with the triathletes according to Stoehr—this year the race was capped at 1,800 athletes and it sold out in six weeks, the fastest ever. Athletes tend to bring friends and/or families along with them to this race, so Stoehr is expecting about 5,000 people to be coming to town for the event.
Local residents Kim and Hal Brophy attended the evening session of the open house. They live on Britannia Road, south of the proposed Brunel closure. They spoke with both Town staff and TriSport representatives to understand “what some of the pain points are and then what are some of the mitigation strategies around that, and to be honest I’ve been pretty satisfied with how they’re going to address the issues,” said Kim.
She said that despite the inconvenience of the closure, she supports the event. “I think that we need to find a way to come together and work through some of the tensions around the route so that we can support this type of world-class event in our town. I think it’s good for all of us.”
As an athlete herself, Kim said that community support “can really make or break a race and and the experience that you have as a participant, as a family member that’s supporting an athlete, but also as a volunteer…When you go into a town and the town is behind it, it’s such a nice vibe—it makes for such a positive experience. I think it showcases the town and role models to others, you know, how you can be involved in sport and makes this more accessible to others. And I think that everyone benefits when everyone can get behind this kind of event.”
Other attendees from earlier in the day expressed concerns about the number of people affected by the closure—with one noting that some of the affected properties are multi-residential—and the timing of the event, as well as why a non-emergency, non-construction event should be allowed to close a major road.

Some of the questions and comments noted at the open house about the proposed run route for the 2020 Ironman 70.3 Muskoka (Dawn Huddlestone)
Others noted the positive economic impact of the event, estimated at more than $1 million.
The Town of Huntsville contributes $25,000 each year toward the $100,000 licensing fee for the event plus in-kind contributions of an additional $25,000 to support the event, including use of the Canada Summit Centre. Trisport spends between $40,000-50,000 locally on incidentals to organize the event, and contributes about $10,000 to local volunteer organizations who help out.
Council will vote on the proposed road closure at its meeting on Monday, Feb. 24.
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And after spending that million dollars who would actually come race on a track!
I have not been to Huntsville for almost 20 years until 2019 when I did the half Ironman. I came up about a month prior to stay for a weekend so I could train on the course. I then came up for the race on July. On race weekend I had four family members attend that would not otherwise have come to Huntsville. So this race resulted in 2 trips and multiple visitors spending money in Huntsville just for my family. Coming back again this year for two more trips.
The town is beautiful and the course is amazing. I love that I can support the community by spending my money locally.
What is wrong with people if they cannot stay on their own property for 4 hours, with lots of advance notice and emergency systems in place for, ambulance, police and fire services.
This is great for our town in many ways.
Instead of complaining get out and help and have some fun with the whole thing.
I agree with Craig Nakamoto and I am in both in the road closure area and in the age demographic that could potentially require emergency services, which I am completely confident could reach me if necessary.
Events like this help set our lovely – but otherwise unremarkable – small Ontario town apart as centres of activity and entertainment. With the world at our door now and far destinations costing not much more than a local road trip, we should use any advantage we have to draw visitors/tourists here.
A sports event like Ironman provides inspiration to young and old, which is evidenced by the number of people of all ages who now run and swim and bike in numbers that I NEVER saw growing up here. The level of aspirational participation in these sports has grown steadily ever since Huntsville hosted the 1992 World Triathlon Championship.
As long as sports and other event organizers make an effort to listen to and accommodate reasonable requests from those negatively affected by said events, I think we should continue to embrace them.
Council’s decision to go ahead with this road closure is irresponsible.
The town spends $25,000 towards the licence fee plus $25,000 in kind towards contributions.
Spending taxpayers money freely.
One can only question what kind of deal was made in the first place? Who were the councillors involved in that deal? Surely, it is not true that the town is locked into this irrational contract?
Does the town assume responsibility for insuring the liability insurance coverage of this event and what is the premium fee for this?
One wonders if the town does not have a legal and moral responsibility to protect the taxpayers in its constituency? Closing a road in its entirety is serious business. Think of possible health repercussions without ambulance access, property threat without fire services, so on. If the answer is again in the guise of boosting our economy, sorry but that doesn’t cut it anymore.
Imagine running 21 km around a track. Is that really practical? Especially if you have to spend a million dollars of taxpayers money to build it?
I support this event (and almost any other event planned for our town) because it boosts tourism (our primary industry), helps local businesses, and it builds energy and excitement. I love that we host so many athletic and social events – and based on attendance – a lot of other people do too. These races and festivals are part of Huntsville now and I think everyone just needs to get used to it. WIth so much advance notice I don’t see why this is such a big inconvenience. I do not live on the road closure area, but even if my road was closed I wouldn’t care as long as I knew ahead of time. Let’s be reasonable people! Building a track long enough to support just a running race would be a monumental task – let alone a triathlon – but I love the idea.
I think they should make the parking for this at the agricultural grounds and have bus runs back and forth . The congestion and the parking on Florence street is terrible, the first year our neighbour bought there house a woman yelled at him because he was trying to back into his driveway. The kicker was she was parked half way across his driveway and half way across ours. Or the town needs to have the bylaw officers work that day and make sure people don’t park too close to the street crossings and the fire plugs and our driveways..
I still think if this means so much for the town it should look at building a special track for the race and then they have it for other races as well with no interruption or inconvenience to a lot of taxpayers. I don’t think i’s right to close a main rd in and out of town for any race . I just hope out elected officials do the right thing and not close Brunel Rd.