Twenty bucks goes a long way.
At noon today, a group of shoppers met at Town Hall to participate in Muskoka Cash Mob, an event that aims to support the local economy. With the festive season upon us, Cash Mob couldn’t have been held at a better time.
In previous years, Jeff Carter of Hunters Bay Radio organized the Cash Mob. However, when Carter stepped down as the organizer, Michelle Ainsworth and her partner John Sailors, who are big supporters of the town, were more than willing to take on the responsibility to keep it going.
With $20 in hand, shoppers arrived at Town Hall and took a short walk uptown following Ainsworth to the selected business. The shopping destination was Gifts 4 Friends, and an added bonus is that the store offers no tax on all items year-round.
“We have a database of all the stores in town and our goal is to reach every one of them,” stated Ainsworth. “The goal of this isn’t just for downtown, there’s other businesses in the community that will be involved as well.”
Cash Mob will take place once every three to four months to promote the importance of local shopping.
Because her job focuses specifically on community development, Ainsworth knows first-hand the value of spending money locally. She has consistently been impressed and inspired through the work she’s done and this was a way for her to give back.
Before heading out to shop, Sailors thanked the group for coming out. He indicated that studies have shown that money spent locally, whether a small or large amount, has a positive impact on the community.
“When you shop at a local store 52 per cent of that money stays in town and is redistributed over and over,” he said. “When you buy from a national chain, only 13 percent stays in town.”
To stay in the loop on Muskoka Cash Mob’s future events, search Muskoka Cash Mob on Facebook.