We’ve proudly operated in Huntsville for nearly four years.
It hasn’t been easy. Huntsville has extremely dynamic demand. Some nights there is almost no activity. Shift changes create intense spikes. Summer demand reaches levels that are hard to describe unless you’ve seen it firsthand.
We’ve adapted. We’ve invested. We’ve stayed.
First, let’s be very clear about something important:
We have zero issue with Bill Jr. and his team at Al’s Taxi. They have never crossed a line with us, and we have never crossed one with them. In fact, when we’re overwhelmed, we redirect customers to them as a Plan B. Competition can exist respectfully, and with them, it has.
Unfortunately, that hasn’t been the case across the board.
Over the past few years, five of our windshields have been smashed. We’ve had damage to fenders, a hood, and a trunk lid. Recently, Shawn Boullion was found guilty not only in relation to one of those incidents, but also guilty on multiple counts of criminal harassment and breach of conditions involving stalking and intimidating our drivers. The judge described it as a clear attempt to intimidate another business from operating.
Through all of this, we stayed focused on working constructively with the Town.
We have successfully helped shape fair bylaws in other markets across Canada. In Peterborough, our hometown, where we now complete over 1,400 fares a day, the end result has actually left taxi companies happier because the rules are clear and applied evenly.
Huntsville’s bylaw, however, has been rewritten multiple times since our arrival.
Now we arrive at our biggest concern.
In every market we operate, and frankly almost everywhere in Canada, there are two distinct bylaws:
• A Taxi bylaw
• A TNC (rideshare) bylaw
We are governed differently. We are insured differently, at significantly higher rates. We operate differently. The purpose of having separate bylaws is to eliminate redundancy and conflict, not to advantage one over the other.
Here is where Huntsville’s approach creates a serious imbalance.
The Town charges licensing fees per vehicle.
In addition to Town fees, we must obtain:
• Annual vehicle safeties
• Vulnerable sector checks
• Background checks
• Driver abstracts
In Huntsville, the total cost works out to roughly $500 per driver annually once everything is included. Across our other markets, the average is closer to $200 per driver.
The difference goes directly to the Town.
If the Town wants to charge higher fees, that is their right. That is not the core issue.
The issue is that rideshare licensing is being calculated per car, not per active vehicle on the road at one time, and not per driver.
Here’s why that matters.
A taxi company can license five vehicles and rotate 30 drivers through those five cars 24/7. Under the current bylaw, if they replace one of those five vehicles, they are not charged again so long as they stay within that total number.
Under the current structure, if we want five cars operating at the same time during a peak period, we may need 25 to 30 licensed drivers to cover casual shifts, seasonal demand, and availability. We are charged per vehicle per driver combination. The Town charges $260 per vehicle plus safety requirements.
That means our effective cost structure can be six times higher than a competitor performing the same service at the same time in the same town.
The Town staff still reviews and vets the same number of drivers. The enforcement effort is the same. Yet the cost burden is dramatically different.
We have proposed simple solutions:
• Base licensing on the number of vehicles operating at one time
• Base it on hours in service
• Or most logically, base it on number of drivers rather than number of cars
If safety is the objective, enforcement should focus on drivers, not metal and tires.
Here’s the real-world impact.
Between 3:00 and 4:00 pm, when schools let out, demand spikes. We run permanent discounts to places like Huntsville High School and The Door Youth Centre because preventing drinking and driving and ensuring safe youth transportation matters to us.
Rideshare works by allowing casual drivers to step in during demand spikes, summer events, holiday parties, Hidden Valley weekends, playoff nights.
But we cannot onboard 5 to 10 hour-per-week drivers at a cost of roughly $500 per year per person and expect that model to survive. It becomes financially impossible.
We are trying to make rideshare viable in Huntsville because this is home. As someone born and raised here, nothing made me prouder than bringing this service back to the community.
We believe safe, clean, modern vehicles at fair prices benefit residents, visitors, events, and overall road safety.
Right now, it feels like the current structure makes that increasingly difficult.
So we are asking the community directly:
Are we being unreasonable?
Should we simply absorb a system that treats us differently, or is it fair to expect equal treatment alongside other services and alongside how other Canadian municipalities successfully regulate rideshare?
We welcome honest feedback. The good, the bad, and everything in between.
Let’s have a real conversation.
Rob Davidson,
COO & Co-Founder of Y Drive
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I see nothing unreasonable about your suggestions 🤔…Thankyou Rob for offering solutions- & even more then the one I would suggest- why is there not a separate bylaw for rideshare in our community if its the standard in others? Im curious – what is the towns reasoning?….oh right ✅️ 💰 🤑 💸 💲 It seems that is the primary focus of our town…how much 💰 🤑 💸 💲 they make? Not the businesses that are offering (or trying to) services we so desperately need. As a single mon YDrive was so helpful with transporting my kids when I couldn’t…I could pay for it & keep track of the trip on the app.
I would really like to hear why the town wont just create new bylaw for rideshare that is inline with industry standard?
I am a big supporter of Y Drive and used the service many times. You are not unreasonable for wanting to be treated fairly and in line with other taxi services. Sadly, when it comes to all things revenue related, this town council is woefully inadequate. Hopefully that will change when we turn it over next election.
Until then, it will get better. As the town grows and more people move here who have grown up in the Uber world, business will change for the better.
I select YDrive everytime I require driver assistance. Huntsville, Barrie, Orillia and beyond for medical appointments.
I prefer a late modle dependable clean car inside and out with a driver dressed professionally and great hygiene, both the driver and vehicle. No fenders flying in the wind or held together with duct tape. 1 also expect a smoke free interior and driver from any other substance residue.
I want a confident experienced diver at all times. I do not want a driver that looks like they have slept in their vehicles between shifts.
I have used Y drive services in the past and will continue to do so providing they continue to provide their first class services.
Please move forward continuing to provide your professional services.
I certainly hope the perpetrators responsible are held accountable and may justice provide. A person found guilty of property damages and not held accountable is beyond comprehension. And the said person would like to enter politics? Wake up and smell the coffee.
We desperately need you. Thank you
You are not being unreasonable, Rob. You are raising reasonable concerns and offering practicable solutions.
I could suggest that you make a deputation before Town Council. If you convince them that this would be the best thing for Huntsville residents, Council can make changes to the Town bylaws.
Time to have a critical look at the Town transportation sysem that appears to not be consistant. Ride share is going to become even more inportant when our Northlander train returns. Why – because the “last mile’ as it is referred to, is part of the train passenger journey. It’s the same for any mode of travel – how do I get from here to there usually involves several different modes of travel. And Huntsville needs a reliable service – especially one that could be booked when booking a train ticket. The current Northlander service schedule (starting later this year) is southbound leaving at 7:50am for Toronto and northbound arriving Huntsville at 935pm.
Passenger will get to and from the station by walking, or using private or public vehicle. Our Town bus schedule cannot accommodate as it runs 8-6..
We need to plan to accommodate our train travelers. And we need rideshare and taxis!
And probably rental cars and rental ebikes. All could be booked with the decision to visit Huntsville by train.
This is so well put, the town can learn from these people on how to get a clear and to the point message out to the public. This town needs more options for transportation if we want to keep building infrastructure, especially for those that are facing hardship on a daily bases and need affordable/reliable transportation. Not everything needs to be a money grab
Not unreasonable. In fact reasonable, well thought out and described. I hope for alternatives and competition in non-personal-vehicle transit. I wish for YDrive to be welcome and successful in Huntsville and area. The town ought to read, understand and consider your points, or as David Wexler says: be clear about whether they are hostile to your offering so you know what you are up against.
Rob,
You make clear and cogent arguments, and I can’t find a reason to argue with your logic. I think that the Town has to make a decision as to whether they want to offer choice and a higher level of mobility to residents who may not have or be able to use a vehicle or not.
If not, they’ll keep the fee structure as it currently exists. If yes, they will level the playing surface so that your costs and the costs for alternatives such as Al’s Taxi, etc., will be similar if not the same.
With respect to the vandalism of your vehicles, that is totally unacceptable and I hope the perpetrators continue to be held accountable for their actions so that this ends.