The BarBelles are strong women who are passionate about good health. As the COVID-19 pandemic sweeps across the globe, they wanted to provide local women with some strength too.
The BarBelles head coach Ashley Moore, and Tara Kruusi, personal trainer and nutrition coach who also runs the Baysville BarBelles, have not been able to physically work with their clients due to the COVID-19 pandemic. So the pair have launched a variety of at-home workout programs with instructional videos on their website to help people keep up with their fitness routines and goals.
They wanted to also support the community, and began The BarBelles Women’s Aid Initiative to help women in need. For the month of April, they are donating all of the proceeds from their basic $20 at-home program as well as 10 per cent from purchased apparel to the Muskoka Women’s Advocacy Group (MWAG).
MWAG operates both of Muskoka’s women’s shelters and provides services to women and children who are victims of trauma and abuse.
“During this difficult time, they need our help more than ever since staying home isn’t safe for many women and kids,” said Moore.
“We chose to support the Muskoka Women’s Advocacy Group with this initiative because we’re extremely passionate about building a community of strong women,” she added. “We know that during this time when most of us are safe at home, it isn’t safe for some women and their children, and they may not have an outlet to turn to. The Muskoka Women’s Advocacy Group provides that outlet and a safe place for women and their children who have been affected by trauma and abuse. We understand that their services could be busier and needed more than ever right now so we felt it was important to support them as much as possible.”
To join and support the initiative, visit thebarbelles.com.
“We appreciate your support and are forever grateful for the amazing community of strong women we’re lucky to be a part of,” said Moore.
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