MEDIA RELEASE
This past weekend the 18th Anniversary Kelly Shires Breast Cancer Snow Run was a great success! More than $475,000 was raised in pledges and corporate sponsorship, with more expected to come in this week. The team is very proud of the $5,000,000 that they have raised over the past 18 years.
Kelly Shires lost her long battle with breast cancer in October 2004 but her memory and spirit were kept strong this past weekend. The enthusiasm was outstanding as 104 women suited up on February 4, 2017 to participate in this spectacular annual event. The day started off beautifully with a moment of silence in memory of those who have lost their battle with breast cancer and an enthusiastic dance to the event theme song “Man, I Feel Like a Woman” by Shania Twain, a song chosen by Kelly Shires to represent the event. The ladies then headed off on the trails to all meet up again at their lunch destination in Dorset. Special thanks the local snowmobile clubs for making sure the trails were groomed perfectly for the ride.
The ladies completed the ride of challenging trails in the afternoon arriving back at host Hidden Valley Resort to a warm cup of hot chocolate and treats donated by Hidden Valley Resort. The closing ceremonies consisted of a gala banquet dinner with emcee and breast cancer survivor, Beverly Thomson, awards, and auctions. The team is already planning for the 19th annual event taking place at Hidden Valley Resort on Feb 24, 2018.
See Doppler’s photos and coverage of the event here.
Special mention to our winners of the Kelly Shires Award – Tara Wolstenhome; Kim “Sparks” Fish award – Linda Lasso; and the Betty Black Award for highest pledges – Kim Sage. Congratulations to our raffle draw winners, Wayne Kipp, from Paris, Ontario who won the first place prize of a 2017 900 ACE Blizzard Ski-Doo donated by BRP Inc. and Factory Recreation in Midland. Norm Hooper from Barrie won the 2nd prize of a $500 gift certificate at Royal Distributing and Kevin English from Norwood, Ontario won the 3rd prize, a stay for two at Hidden Valley Resort.
Extra special thanks and appreciation to this year’s participants, volunteers, media partners and Sponsors for their part in making this year so successful. Special thanks to our Platinum level sponsors – BRP/Ski-Doo®, Choko Designs, Factory Recreation in Midland, FXR Racing, Royal Distributing, Snap-on Tools and the Toronto International Snowmobile ATV & Powersport Show for their continuous support. Thank you to the team at Hidden Valley Resort for all the extra special touches and for making us feel at home. Together we ARE making a difference!
Don’t miss our 8th annual ATV event in Parry Sound April 28 & 29th www.trax4bc.com. Our 2nd Annual Motorcycle Sun Run takes place on July 22nd at Royal Distributing in Guelph.
For more information on the event or to apply to the trust: www.breastcancersnowrun.org or kellyshiresfoundation.org or call 1-877-436-6467.
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