In August, municipal staff started working with Star Shine Video Productions (now Shine Media) to put together an economic development promotional video to try and attract more businesses to the community.
The $5,000 video showcases a number of business entrepreneurs in the community and asks the viewer why they’re not living in Huntsville. Supported by Councillor Bob Stone, chair of Huntsville’s Economic Development Committee, staff asked council at its November 28 meeting for an additional $10,000 to edit the video into shorter clips for social media and to market the same.
Scott Ovell, Community Development Officer, estimated that an additional $2,500 would be required for editing and $7,500 for marketing.
Councillor Jonathan Wiebe said a decision to relocate is a major life-altering decision and did not think 30-second clips could do it justice. Huntsville Mayor Scott Aitchison pointed out that the idea is to get people’s attention and draw them in so they can do their own research. Councillor Brian Thompson said he thought both approaches have merit.
The funds were to be pulled from some councillors’ discretionary funds. Councillor Dan Armour suggested that there is nothing stopping the municipality from marketing the video it has. Wiebe said he’d like to see how it does.
In the end, Ovell was asked to prepare a request for proposal to edit and market the video and its components, while in the interim staff markets it on social media to see how it does.
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