It must have been music to Algonquin Theatre Manager Matt Huddlestone’s ears.
When he presented Council with lower cost options for a digital sign for the theatre at the November 28 Council meeting, Councillor Nancy Alcock told council that they might be missing the boat by getting a digital rather than a virtual display sign.
Huddlestone noted that the quality would indeed be far superior, it would enable full animation and live broadcast, and it could have daylight sensor technology, but he noted that the price would be significantly higher. He estimated it would cost about $25,000 to put up a virtual display sign, rather than the estimated $10,000 it would cost for a digital sign.
In the end, Huddlestone was asked to investigate that option further and bring a report back to Huntsville’s General Committee in January. He was also asked to look into advertising revenue opportunities by Councillor Dan Armour.
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