Venture Muskoka has launched the second video in a campaign designed to encourage career paths that are in high demand in Muskoka.
The first video was launched in September 2024 and promoted careers in the tourism industry, and the latest video encourages viewers to consider a career in the trades. The video highlights the appeal of the Muskoka lifestyle through beautiful landscapes and thrilling recreational activities, and showcases employees in various roles at local construction and trades businesses. Content will be shared across social media accounts and other digital platforms, both locally and within a two-hour driving distance from Muskoka, to highlight opportunities and sectors in the area.
The construction and trades sector is an essential pillar of Muskoka’s economy, providing the skilled workforce needed to support the region’s infrastructure, housing development, and thriving cottage industry. These workers are integral to building and maintaining the community, as well as preserving Muskoka’s status as a world-class destination for tourism and recreation. With the growing demand for new construction projects, skilled tradespeople are needed to fulfill these essential roles.
The goals of this campaign are to:
- Increase awareness and use of the Muskoka Job Board to connect employers to job seekers;
- Encourage residents, including youth, to pursue career paths that are in high demand in Muskoka;
- Highlight career development opportunities in key economic sectors; and to
- Highlight Muskoka’s environment, quality of life, and economic opportunities to attract job seekers from outside the region.
Launched in 2023, the Muskoka Job Board pulls listings from over forty popular regional and local job sites and displays them in one location that captures the employment opportunities in Muskoka. Listings are searchable by keyword, job type, and municipality, and can be browsed using an interactive map.
The Muskoka Workforce Strategy and Implementation Plan, developed in partnership by the District of Muskoka and the lower-tier Muskoka municipalities, were approved by municipal councils across the region in Spring 2024. This workforce development campaign was actioned based on recommendations within the implementation plan.
Related
Muskoka Job Board Campaign Wins National Marketing Award – November 18, 2024
Campaign launches to support workforce development in Muskoka – September 26, 2024
New Muskoka Job Board Launched to Help Employers Connect To Workers They Need – June 29, 2023
About Venture Muskoka – Venture Muskoka is an economic alliance of the lower-tier municipalities within the District of Muskoka that focuses on building the economy and improving the quality of life throughout the Muskoka region. Made up of economic development staff representatives from the Towns of Bracebridge, Gravenhurst, and Huntsville, and the Townships of Georgian Bay, Lakes of Bays and Muskoka Lakes, Venture Muskoka developed and continues to maintain the website venturemuskoka.ca, home of the Muskoka Job Board. Venture Muskoka’s overall goals include investment attraction, supporting a year-round economy, and labour force development. Venture Muskoka shines the spotlight on this beautiful region as THE place to work, live and play, and positions Muskoka as the top choice for investors, residents and visitors in Ontario.
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