On April 12, communities across Canada came together to show their support for the Humboldt Broncos in a simple way: by wearing a sports jersey.
The idea for Jersey Day began with a group of hockey moms in Langley, B.C., who like many across the country felt the urge to do something in the face of tragedy. An accident in rural Saskatchewan involving the Broncos team bus left 16 people dead and 13 injured.
The moms asked people to wear a sports jersey, take a photo of themselves, and then post it on social media channels like Facebook, Twitter and Instagram with the hashtag #jerseysforhumboldt. People across Canada responded in force and Huntsville was no different.
All over town, in schools and in businesses, Huntsville residents donned jerseys in a sea of colours representing their sport of choice.
And at the Canada Summit Centre, local photographer Heather Douglas invited residents to wear their sports equipment—hockey jerseys and helmets, swim caps and goggles, baseball helmets and jerseys—for a free photo. In exchange she asked only that they go online and make a donation in whatever amount they could to the families of the Humboldt Broncos. (As of publication time, the online GoFundMe Funds for Humboldt Broncos campaign had raised $10,121,387 from around the world.)
Cathryn Dunowski and Erin Fawcett baked and decorated 200 mini-cupcakes for the people who showed up. Outside the CSC, Bullock’s Independent was serving up free hotdogs—takers could leave a donation for the Broncos families if they chose to.
The photos below represent just some of the people who participated in Jersey Day. If you did, too, tell us about it in the comments.
Above: Photographer Heather Douglas offered free sports photos to anyone who pledged to make an online donation to the Humboldt families

Cathryn Dunowski (left with her husband Drew) served up cupcakes at the Canada Summit Centre that she and Erin Fawcett baked for Jersey Day

(From left) Richard Devries, Alycia Simmons, Darcy Bullock and Joe Jivcoff from Bullock’s Independent offered up free hotdogs outside the Canada Summit Centre for Jersey Day
- Huntsville Hospital Foundation (Photo: @hhfmuskoka / Instagram)
- Coldwell Banker Thompson (Photo: @coldwellbankerthompson / Instagram)
- Staples Huntsville (Photo: Annie Ouderkirk / Facebook)
- ProActive Rehab (Photo: @rehabproactive / Instagram)
Clockwise from above left: Staff at the Huntsville Hospital Foundation (photo: @hhfmuskoka / Instagram); Coldwell Banker Thompson (photo: @coldwellbankerthompson / Instagram); Staples Huntsville (photo: Annie Ouderkirk / Facebook); and ProActive Rehab (@rehabproactive / Instagram) wore their jerseys to work

Students and staff at Huntsville High School wore their #JerseysForHumboldt on April 12 (Photo: Vanessa Taylor @RVeeTee / Twitter)

Students at VK Greer wore their Jerseys for Humboldt (Photo: @vkgreerps / Twitter)
- (From left) Riverside students Rebeyka Henn, Ava Solman, Kristen Marshall, and Rosie Creasor (Photo: Cheyenne Wood)
- Young Riverside students wore their Timbits jerseys (Photo: Cheyenne Wood)
- (From left) Riverside staff Cheyenne Wood, Juliana Cushman, and Angela Deemert (Photo: Cheyenne Wood)
- (From left) Riverside students Madeleine Kay and Hudson Morrow (Photo: Cheyenne Wood)
- Riverside staff Melaney Morrow (left) and Janice Roy (Photo: Cheyenne Wood)
- Riverside staff (from left) Nikki Bible, Cheyenne Wood, Jessica Bilz, and Pamm Wagg (Photo: Cheyenne Wood)
Above: Riverside students and staff wore their #JerseysForHumboldt (click each photo for details)

Riverside JK/SK students (back from left) Nolan Ainger, Brennan Solman, Cole Johnstone, Daxon Houser, Talon Branch, Xavier Charlebois, Ammon Fuller, Grayson Nakogee; (front row from left) Jack DeCourcy, Evan Ellis, Hudson Morton, Natalie Pascall, Peyton Tetreault, Liam Galt, and Mycah Zelaya (Photo: Cheyenne Wood)

Flags at town facilities, including Town Hall, have been lowered to half mast all week
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