{"id":9525,"date":"2016-01-20T12:15:51","date_gmt":"2016-01-20T17:15:51","guid":{"rendered":"https:\/\/huntsville.dopperonline.ca\/?p=9525"},"modified":"2016-01-20T15:16:12","modified_gmt":"2016-01-20T20:16:12","slug":"1if-anyone-is-opposed-to-towns-investment-in-chambers-marketing-initiative-they-werent-at-this-meeting","status":"publish","type":"post","link":"https:\/\/doppleronline.ca\/huntsville\/1if-anyone-is-opposed-to-towns-investment-in-chambers-marketing-initiative-they-werent-at-this-meeting\/","title":{"rendered":"If anyone is opposed to the Town’s $50,000 investment in Chamber’s marketing initiative, they weren’t at this meeting"},"content":{"rendered":"

The message was clear: Huntsville Town Council must find a way to fund event tourism marketing or risk setting the Town back years in the event tourism realm and in quality of life. If there was an opposing view in the audience of about 200, it was not expressed.<\/p>\n

<\/broadstreet-zone><\/strong><\/div>\n

Last night (January 19) for almost two and a half hours, area residents and business owners took turns telling Council why event tourism, and particularly Ironman Muskoka, are important to the community. Speakers were polite. They were also eloquent and passionate. The time passed quickly as almost every speaker brought a new perspective to the forum. It was obvious that the speeches were not orchestrated but interestingly a common phrase started to creep into each one. \u201cFind another way,\u201d Council was told time and time again.<\/p>\n

At the crux of the meeting is $50,000, which the Town is proposing to cut from the Huntsville Lake of Bays Chamber of Commerce community marketing initiative budget. In the past, the Chamber has used this money to leverage more money from government grants and to put on or support such events as Girlfriends’ Getaway Weekend, the Ontario Winter Games, Winter Comedy Carnival, Band on the Run, and En Plein Air, to name just a few.<\/p>\n

The issue of whether or not to fund the Chamber quickly became a non-issue to those present at the meeting when Lake of Bays councillor Nancy Tapley asked how much $50,000 would cost on the local tax bill. The answer \u2013 about $1 per 100,000 of assessment \u2013 elicited gasps and then clapping from the audience who seemed surprised by the low cost.<\/p>\n

Speeches about the early cancellation of Ironman Muskoka took over<\/h6>\n

Council took a verbal beating over the decision to cancel Ironman Muskoka. People were especially critical of the fact that the world-class event was cancelled without public or Ironman committee consultation and without the committee having the opportunity to address funding concerns.<\/p>\n

Matthew Phillips, general manager for Holiday Inn Express, said had they known that Ironman was in trouble he has no doubt local hoteliers and restaurants would have come to the table.<\/p>\n

I didn\u2019t realize we were losing $100,000. If I had known that I would have given towards that. My owner, 100% would have given to it. I know other hotels in the area that would have donated to it.
\nMatthew Phillips, GM of Holiday Inn Express<\/cite><\/p><\/blockquote>\n

Brandon Whitby, a highly successful triathlete and local cottager, opened Council’s eyes to what he thinks the community lost by giving up the Ironman. He asked council if they had heard of Penticton.<\/p>\n

Penticton was the first place in Canada to host an Ironman Canada event. They had the second-longest-running Ironman event but in 2011 the town decided to forgo their contract with Ironman Canada and host it themselves. When I participated in 2011 there were 3000 at the start. This year that same event had less than 400 competitors. Nobody cares about Penticton anymore. Now it\u2019s all about Whistler. That is the risk you guys took. Rather than be a panel of bureaucrats, you should be a panel of problem solvers.Brandon Whitby, triathlete and cottager<\/cite><\/p><\/blockquote>\n

While volunteers, participants, organizers and local businesses had a go at Council over the sudden cancellation of Ironman, a prominent sponsor was also on hand to tell Council how the early termination of the contract affected the business she represents.<\/p>\n

\"nydockbar32\"Pipefusion Services, a huge supporter of Town events, signed on as a three-year co-platinum sponsor. Their sponsorship was unique in that it required that they spend a lot of money in year one to build a swim-up coffee bar. At the time, it was an investment they were willing to make as it would continue to reap benefits in years two and three. As Libby Boucher, Vice President of Pipefusion Services explains it, that investment is now lost to them.<\/p>\n

We jumped at the opportunity to showcase a unique product \u2013 the NyDock floating coffee boat. I think it is important for you to understand that a decision was made and we have invested our three-year commitment in the dock. We built it big intentionally and it can\u2019t go off the lakes. Given what has happened it’s now difficult for a business to feel assured about a multi-year commitment. Apparently there is no guarantee that we will realize those returns.Libby Boucher, Vice President of Pipefusion Services<\/cite><\/p><\/blockquote>\n

I’m sorry…<\/h6>\n

Appearing somewhat humbled by the comments of the evening Mayor Scott Aitchison took full responsibility for the decision made around the cancellation of Ironman. \u201cI take full responsibility. I apologize for that.\u201d<\/p>\n

Reached later Aitchison said the meeting was helpful to Council. “It was a good start to defining what events we need to focus our energy and resources on to attract visitors and investment to our community. I am confident that it will further demonstrate to the business community the need for their participation financially in the success of marketing Huntsville.”<\/p>\n

Council meets again on Monday, January 25 where they are expected to vote on the Town’s budget for 2016.<\/p>\n

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