{"id":90913,"date":"2020-11-02T05:30:32","date_gmt":"2020-11-02T10:30:32","guid":{"rendered":"https:\/\/huntsville.dopperonline.ca\/?p=90913"},"modified":"2020-10-31T13:31:17","modified_gmt":"2020-10-31T17:31:17","slug":"hmata-survey-gauges-intentions-to-travel-to-huntsville-to-help-inform-covid-19-recovery-plan","status":"publish","type":"post","link":"https:\/\/doppleronline.ca\/huntsville\/hmata-survey-gauges-intentions-to-travel-to-huntsville-to-help-inform-covid-19-recovery-plan\/","title":{"rendered":"HMATA survey gauges intentions to travel to Huntsville to help inform COVID-19 recovery plan"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><em>Submitted by the Huntsville Municipal Accommodation Tax Association<\/em><\/p>\n<p>This year, as part of our COVID-19 Recovery Plan, the Huntsville Municipal Accommodation Tax Association (HMATA) Board commissioned two surveys from the polling firm Pollara Inc. One survey was distributed to the general Ontario population living in key areas of the province such as Toronto, the GTA, and the Greater Ottawa region. The second survey was sent out to a database of previous visitors to Huntsville.<\/p>\n<p>The purpose of these surveys was to learn about the travel intentions of Ontarians during and post-COVID and to discover insights about the perception the Town of Huntsville has within the Province and in the minds of those who have previously visited. The two surveys have provided some very actionable data\u2014some positive and some less so.<\/p>\n<div style=\"float: left; margin-right: 14px;\"><strong><broadstreet-zone zone-id=\"45658\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone><\/strong><\/div>\n<p>Positive insights include:<br \/>\n\u2022 Most Ontarians have cancelled out-of-country fall and winter travel plans, saying they will travel within Ontario or stay home. Potential travellers say they are extremely concerned about COVID safety measures and most will be looking for areas with smaller populations.<br \/>\n\u2022 Scenery and tranquility are most important to travellers to Huntsville. They are interested in options like quiet locations with scenic views and areas they can spend time with family.<br \/>\n\u2022 Previous visitors to Huntsville were overwhelmingly positive about their experience and extremely willing to return.<br \/>\n\u2022 Muskoka as a region is Ontario\u2019s most popular summer destination, with 28 per cent of Ontarians planning to travel. Huntsville is the second most popular region in Muskoka as a summer and fall destination, behind Algonquin Park.<\/p>\n<p>Areas where Huntsville can improve:<br \/>\n\u2022 While over half of Ontarians have at least passed through Huntsville, 64 per cent of the province say they are unfamiliar with the town.<br \/>\n\u2022 Huntsville\u2019s cultural activities, shopping and dining are not well known compared to outdoor activities.<br \/>\n\u2022 42 per cent of Ontarians have never heard of Downtown Huntsville shopping while 57 per cent have never heard of the Algonquin Theatre; 73 percent have never heard of Hunters Bay Trail, which is part of the Great\/Trans-Canada Trail, while 41 per cent have never heard of Arrowhead Provincial Park.<br \/>\n\u2022 While Huntsville is a reasonably competitive destination versus other areas of the province, 42 per cent say they are much more or somewhat more likely to travel to Niagara Falls, 40 per cent to Prince Edward County, 38 per cent to the Greater Ottawa region, and 37 per cent to Collingwood\/Blue Mountain<br \/>\n\u2022 The top two reasons given for being less likely to visit Huntsville are that they are not familiar with Huntsville (21 per cent) or they feel other destinations offer activities that may be more interesting (20 per cent).<br \/>\n\u2022 Huntsville is far less known as a winter destination, with only nine per cent of Ontarians considering the region for winter travel. Travellers this winter say they are much more likely to travel to city centres such as Toronto and Ottawa, as well as other tourism destinations such as Collingwood\/Blue Mountain and the Niagara area over travel to Huntsville, though this may change as the second wave of COVID progresses.<\/p>\n<p>The HMATA Board has created a summary document of the survey findings which we would like to share with the entire community to help us better understand our position and to be able to market ourselves more effectively to potential travellers. Going forward, these results will form the basis of future marketing efforts and product development.<\/p>\n<p>The organization strongly believes that, if we work together, we can help each other grow and prosper through these unprecedented times. To this end, we have scheduled a webinar to present the results and findings of the surveys. The webinar will take place on Friday, November 6, 2020 from 10:00-11:00 a.m. Sign up <span style=\"text-decoration: underline;\"><a href=\"https:\/\/huntsvilleadventures.com\/huntsville-travel-intentions-perceptions\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a><\/span> to receive login information. After the webinar the summary report will be posted to the <a href=\"http:\/\/huntsvillemat.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"text-decoration: underline;\">HMATA website<\/span><\/a>. If you have further<br \/>\nquestions or requests, send them by email to info@huntsvillemat.com.<\/p>\n<p>&nbsp;<\/p>\n<h5 style=\"text-align: center;\">Don\u2019t miss out on Doppler!<\/h5>\n<p style=\"text-align: center;\"><strong>Sign up <a href=\"https:\/\/doppleronline.ca\/huntsville\/dont-miss-out-on-doppler\/\"><u>here<\/u><\/a> to receive our email digest with links to our most recent stories.<br \/>\nLocal news in your inbox three times per week!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Submitted by the Huntsville Municipal Accommodation Tax Association This year, as part of our COVID-19 Recovery Plan, the Huntsville Municipal Accommodation Tax Association (HMATA) Board commissioned two surveys from [&#8230;]<\/p>\n","protected":false},"author":13,"featured_media":90926,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-90913","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-community"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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