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Media Release<\/em><\/p>\n On September 27, 2018, Mayor Bob Young officially unveiled the new Lake of Bays logo (sign) on the building identifying the Municipal Office in Dwight. Several other signs were revealed, as well as new vehicle graphics and merchandise. The inauguration of the township brand also coincided with the launch of a new municipal website.<\/p>\n The branding and website project represents the culmination of priorities identified in the Township\u2019s Economic Development Strategy. This significant communication initiative was supported by the Ministry of Agriculture, Food and Rural Affairs via the Rural Economic Development Program.<\/p>\n Public input was critical in the development of the brand and the website. Community consultation and engagement sessions were held in the spring of 2018 with great success.<\/p>\n Mayor Young shared that, \u201cduring our consultations developing our Economic Strategy, our community engagement and the re-branding initiative, we heard a consistent message\u2014it is time for a change.\u201d<\/p>\n The new brand is more than just a logo or tagline\u2014it communicates the distinct characteristics, unique value, and opportunities the region has to offer. It represents an exciting opportunity to create a visual identify for Lake of Bays that will unify the township\u2019s four hamlets in a sense of community pride. It reflects what Lake of Bays is, and inspires what it can be in the future. The new brand will be implemented on an ongoing basis throughout the township. The transition will take place over time as assets are replaced.<\/p>\n\n\t\t