{"id":31451,"date":"2017-05-29T16:25:41","date_gmt":"2017-05-29T20:25:41","guid":{"rendered":"https:\/\/huntsville.dopperonline.ca\/?p=31451"},"modified":"2017-05-29T16:43:57","modified_gmt":"2017-05-29T20:43:57","slug":"council-approves-the-purchase-of-a-48000-sign-for-algonquin-theatre","status":"publish","type":"post","link":"https:\/\/doppleronline.ca\/huntsville\/council-approves-the-purchase-of-a-48000-sign-for-algonquin-theatre\/","title":{"rendered":"Council approves the purchase of a $48,000 sign for Algonquin Theatre"},"content":{"rendered":"<div style=\"float: left; margin-right: 14px;\"><strong><broadstreet-zone zone-id=\"45658\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone><\/strong><\/div>\n<p>There will soon be a new double-sided theatre sign gracing the front entrance of the Algonquin Theatre. The sign will be 13 feet high and sit six feet off the ground on steel posts. It will contain a 1.60 x 0.96 metre LED screen on each side, and cost about $48,000.<\/p>\n<p>Staff brought the recommendation forward at council\u2019s May 23rd meeting following a request for proposal (RFP), which garnered four bids. \u201cLibertevision was the only company that actually passed the 70 per cent mark on everything that we need. They either met or exceeded all our specifications,\u201d said Algonquin Theatre Manager Matt Huddlestone, who noted that a team of staff members used a score card to determine the winning bid.<\/p>\n<p>&nbsp;<\/p>\n<div id=\"attachment_31467\" style=\"width: 488px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-31467\" class=\"size-full wp-image-31467\" src=\"https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2017\/05\/Algonquinsign-1.jpg\" alt=\"\" width=\"478\" height=\"500\" srcset=\"https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2017\/05\/Algonquinsign-1-287x300.jpg 287w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2017\/05\/Algonquinsign-1.jpg 478w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><p id=\"caption-attachment-31467\" class=\"wp-caption-text\">Rendering of the theatre sign proposed by Libertevision at a cost of an estimated $48,000, including the footings.<\/p><\/div>\n<p>\u201cThis is in a dear location for Huntsville. Visitors see us and this is going to represent us so I like what this does. I hate the number. It\u2019s a giant number,\u201d said Councillor Bob Stone, referring to the price tag. Stone asked that staff look at advertising revenues to off-set the cost, a cost which will come out of the theatre\u2019s reserve fund sitting at about $161,302 as of May 2017.<\/p>\n<p>Deputy Mayor Karin Terziano clarified that while her name is on the report as someone who was consulted on the sign, she said that consultation took place a number of months ago. \u201cI want to remind council that when we first started it was at the request of the Huntsville Festival of the Arts that said people don\u2019t know the theatre is inside the building when they drive by because the only signage we have is a sandwich board out front. When we started this process we were looking at a five to seven thousand dollar sign that indicated there were some shows on at the Algonquin Theatre and that the box office was right there so that we could book\u2026 seats, and money in the bank,\u201d she said. \u201cThis has grown into $48,000 and I have not been a part of this.\u201d<\/p>\n<p>Councillor Det Schumacher said he\u2019d be happier with something under $10,000. \u201cTo me, I don\u2019t want to take away from Tom Thomson and our theatre entrance by having some news\u2026 flashing. Sorry, that just doesn\u2019t appeal to me.\u201d<\/p>\n<p>Councillor Jason FitzGerald reminded council about the length of discussions that took place at a <a href=\"https:\/\/doppleronline.ca\/huntsville\/algonquin-theatre-virtual-display-sign\/\">previous council meeting<\/a> with respect to the quality of the sign. He noted that a cheaper sign would not have had the same quality of resolution. A more economical sign \u201cwasn\u2019t a good representation of what we wanted to portray in this signage in our town,\u201d he said, adding that the Town has already gone out for an RFP. \u201cWe should\u2019ve just given the Festival of the Arts a bunch of money,\u201d quipped Huntsville Mayor Scott Aitchison.<\/p>\n<p>Councillor Jonathan Wiebe said the sign does seem somewhat imposing and asked that rather than having it say Town of Huntsville at the top, that it read Algonquin Theatre. \u201cI would caution everyone into not putting too much stress on trying to sell advertising because then it just becomes &#8211;  we went and bought a TV to advertise to pay for the TV that we bought. So, if we\u2019re going to do it and we\u2019re going to do it to drive traffic to the theatre, then we should try and keep with the spirit of that as much as we can.\u201d<\/p>\n<p>Councillor Nancy Alcock also suggested that the Festival of the Arts and the BIA be consulted on the sign.<\/p>\n<p>In the end, a majority of council approved the purchase.<\/p>\n<p style=\"text-align: center;\"><strong>Don\u2019t miss out on Doppler! Sign up for our free, twice-weekly newsletter <a href=\"https:\/\/doppleronline.ca\/huntsville\/dont-miss-out-on-doppler\/\"><u>here<\/u>.<\/a><\/strong><\/p>\n<p style=\"text-align: center;\"><broadstreet-zone zone-id=\"45657\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There will soon be a new double-sided theatre sign gracing the front entrance of the Algonquin Theatre. The sign will be 13 feet high and sit six feet off the [&#8230;]<\/p>\n","protected":false},"author":6,"featured_media":19601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[1245,26],"class_list":["post-31451","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-algonquin-theatre-sign","tag-breaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Council approves the purchase of a $48,000 sign for Algonquin Theatre - Huntsville Doppler<\/title>\n<meta name=\"description\" content=\"The Town has decided to purchase a new sign for the front entrance of the Algonquin Theatre. 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