{"id":20339,"date":"2016-09-15T08:51:20","date_gmt":"2016-09-15T12:51:20","guid":{"rendered":"https:\/\/huntsville.dopperonline.ca\/?p=20339"},"modified":"2016-09-15T08:51:20","modified_gmt":"2016-09-15T12:51:20","slug":"bia-orange-umbrellas","status":"publish","type":"post","link":"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/","title":{"rendered":"Orange these BIA umbrellas a great idea?"},"content":{"rendered":"<div style=\"float: left; margin-right: 14px;\"><strong> <broadstreet-zone zone-id=\"45658\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone><\/strong><\/div>\n<p>They were introduced to downtown Huntsville a few years ago, and they&#8217;ve become so popular that it&#8217;s time for a second round.<\/p>\n<p>In June 2013, 50 orange umbrellas cropped up in downtown businesses thanks to the Downtown Huntsville BIA&#8217;s Events and Promotions Committee. When shoppers and visitors to Main Street popped into a store to take refuge from a storm, they could borrow one of the brightly coloured shades to wander Main Street or get back to their vehicles without getting soaked. The idea was that they would return them to another store for use by the next shelter-seeking person. But it didn&#8217;t always work that way &#8211; some of the umbrellas never found their way back &#8211; and that suits BIA Executive Director, Helena Renwick, just fine.<\/p>\n<p>&#8220;Even if people do forget to return them and take them somewhere else, it&#8217;s advertising for downtown Huntsville,&#8221; says Renwick. The idea hasn&#8217;t just proven popular with patrons, either. &#8220;We are one of the first groups in Ontario to do this and other places have started to copy us.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<p>The cost of the newest crop of umbrellas has been offset by a group of sponsors whose logos appear on the umbrella&#8217;s rim: Algonquin Outfitters, The Great Vine, Hometown IDA, Huntsville Forester, Hutcheson Reynolds and Caswell, Town of Huntsville, and Wooden Penny, with the Downtown Huntsville BIA absorbing the rest of the cost.<\/p>\n<p>They would like most of these new umbrellas to stay in downtown Huntsville, though. And the merchants will also gladly take back any stray umbrellas that might be hiding out in people&#8217;s front halls, garages and back seats of cars. &#8220;No questions asked,&#8221; laughs Renwick.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Don&#8217;t miss out on Doppler! Sign up for our free, twice-weekly newsletter <span style=\"text-decoration: underline;\"><a href=\"https:\/\/doppleronline.ca\/huntsville\/dont-miss-out-on-doppler\/\" target=\"_blank\">here<\/a><\/span>.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><broadstreet-zone zone-id=\"45657\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>They were introduced to downtown Huntsville a few years ago, and they&#8217;ve become so popular that it&#8217;s time for a second round. In June 2013, 50 orange umbrellas cropped up [&#8230;]<\/p>\n","protected":false},"author":1903,"featured_media":20340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[26],"class_list":["post-20339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-breaking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Orange these BIA umbrellas a great idea? - Huntsville Doppler<\/title>\n<meta name=\"description\" content=\"Let it rain! With 200 more orange umbrellas available at downtown BIA merchants free for use by shoppers, you can stay dry in style.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Orange these BIA umbrellas a great idea? - Huntsville Doppler\" \/>\n<meta property=\"og:description\" content=\"Let it rain! With 200 more orange umbrellas available at downtown BIA merchants free for use by shoppers, you can stay dry in style.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/\" \/>\n<meta property=\"og:site_name\" content=\"Huntsville Doppler\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HuntsvilleDoppler\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-15T12:51:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2016\/09\/BIA-umbrellas-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1404\" \/>\n\t<meta property=\"og:image:height\" content=\"672\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dawn Huddlestone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Hville_Doppler\" \/>\n<meta name=\"twitter:site\" content=\"@Hville_Doppler\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dawn Huddlestone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/\"},\"author\":{\"name\":\"Dawn Huddlestone\",\"@id\":\"https:\/\/doppleronline.ca\/huntsville\/#\/schema\/person\/d5d919046b2224f1b6b8bc9c585ff4a3\"},\"headline\":\"Orange these BIA umbrellas a great idea?\",\"datePublished\":\"2016-09-15T12:51:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/\"},\"wordCount\":308,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/doppleronline.ca\/huntsville\/#organization\"},\"image\":{\"@id\":\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2016\/09\/BIA-umbrellas-header.jpg\",\"keywords\":[\"breaking\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/\",\"url\":\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/\",\"name\":\"Orange these BIA umbrellas a great idea? - Huntsville Doppler\",\"isPartOf\":{\"@id\":\"https:\/\/doppleronline.ca\/huntsville\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/doppleronline.ca\/huntsville\/bia-orange-umbrellas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2016\/09\/BIA-umbrellas-header.jpg\",\"datePublished\":\"2016-09-15T12:51:20+00:00\",\"description\":\"Let it rain! 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