{"id":190527,"date":"2025-05-09T12:05:34","date_gmt":"2025-05-09T16:05:34","guid":{"rendered":"https:\/\/doppleronline.ca\/huntsville\/?p=190527"},"modified":"2025-05-09T12:05:37","modified_gmt":"2025-05-09T16:05:37","slug":"muskoka-tourism-agm-celebrates-record-growth","status":"publish","type":"post","link":"https:\/\/doppleronline.ca\/huntsville\/muskoka-tourism-agm-celebrates-record-growth\/","title":{"rendered":"Muskoka Tourism AGM celebrates record growth"},"content":{"rendered":"\n<p><em>From Muskoka Tourism<\/em><\/p>\n\n\n\n<p>Muskoka Tourism hosted its Annual General Meeting this week at the beautiful Taboo Muskoka Resort, welcoming over 100 tourism stakeholders, community leaders and partners from across the region. The event celebrated a year of tremendous growth and collaboration and set the stage for an ambitious 2025.<\/p>\n\n\n<div style=\"float: left; margin-right: 14px;\"><strong><broadstreet-zone zone-id=\"45658\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone><\/strong><\/div>\n\n\n\n<p>Attendees heard updates from guest speakers representing CRG Market Research, Destination Ontario and Ontario Northland. Muskoka Tourism reported its strongest performance to date, with over 110 million marketing impressions, 1.36 million website session and 358,000 direct referrals to local tourism operators. Innovative campaigns such as&nbsp;<em><a href=\"https:\/\/www.discovermuskoka.ca\/muskoka-home-of-the-stars\/\" target=\"_blank\" rel=\"noreferrer noopener\">Muskoka: Home of the Stars<\/a><\/em>&nbsp;and&nbsp;<em><a href=\"https:\/\/www.discovermuskoka.ca\/things-to-do\/nature-takes-flight\/\" target=\"_blank\" rel=\"noreferrer noopener\">Birding in Muskoka: Nature Takes Flight<\/a><\/em><a href=\"https:\/\/www.discovermuskoka.ca\/things-to-do\/nature-takes-flight\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;<\/a>showcased a region that can thrive in all seasons.<\/p>\n\n\n\n<p>\u201cWe\u2019re incredibly proud of what we\u2019ve accomplished,\u201d said Val Hamilton, Executive Director of Muskoka Tourism. \u201cOur momentum is real and it\u2019s growing. With a clear vision and strong collaboration across the region, we\u2019re delivering powerful marketing that\u2019s inspiring visitors to choose Muskoka and proving ourselves to be a forward-thinking Destination Marketing Organization in Canada.\u201d<\/p>\n\n\n\n<p>At the meeting, Muskoka Tourism also introduced its 2025 Board of Directors, welcoming three new members:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marcie Juliao<\/strong>, Deerhurst Resort<\/li>\n\n\n\n<li><strong>Pamela Harris<\/strong>, Blue Willow Tea Shop<\/li>\n\n\n\n<li><strong>Amy Taylor<\/strong>, Town of Gravenhurst<\/li>\n<\/ul>\n\n\n\n<p>They join returning board members:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CHAIR: Adam Frederick<\/strong>, South Muskoka Golf &amp; Curling Club<\/li>\n\n\n\n<li><strong>VICE CHAIR: Chris Bosworth<\/strong>, Algonquin Outfitters<\/li>\n\n\n\n<li><strong>TREASURER: Janet Denstedt<\/strong>, Beachside Cottages<\/li>\n\n\n\n<li><strong>PAST CHAIR: Michael Simonett,<\/strong>\u00a0ClubLink Resorts<\/li>\n\n\n\n<li><strong>Brenda Rhodes<\/strong>\u00a0\u2013 District of Muskoka Councillor<\/li>\n\n\n\n<li><strong>Peter\u00a0Johnston\u00a0<\/strong>\u2013 District of Muskoka Councillor<\/li>\n\n\n\n<li><strong>Kevin Goodman\u00a0<\/strong>\u2013 Tall Pines Music &amp; Arts Festival<\/li>\n\n\n\n<li><strong>Jordan Waines\u00a0<\/strong>\u2013 Muskoka Steamships<\/li>\n\n\n\n<li><strong>Krystal Perepeluk\u00a0<\/strong>\u2013 Ontario Northland<\/li>\n\n\n\n<li><strong>Rachel Holden\u00a0<\/strong>\u2013 Chalets on Lake Muskoka<\/li>\n<\/ul>\n\n\n\n<p>With 52 new members joining the organization in the past year and growing collaboration with their partners, Muskoka Tourism continues to amplify the region\u2019s presence both across Ontario and internationally.<\/p>\n\n\n\n<p>In 2025, Muskoka Tourism will represent the region at three major international events:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rendez-vous Canada<\/strong>\u00a0\u2013 Canada\u2019s leading international travel trade event hosted by Destination Ontario and Tourism Industry Association of Canada<\/li>\n\n\n\n<li><strong>Travel Media Association of Canada Conference<\/strong>\u00a0\u2013 Connecting one-on-one with travel writers and content creators<\/li>\n\n\n\n<li><strong>Go Media Canada Summit<\/strong>\u00a0\u2013 Promoting Muskoka to top-tier international journalists hosted by Destination Canada<\/li>\n<\/ul>\n\n\n\n<p>Looking ahead, Muskoka Tourism\u2019s new campaigns include&nbsp;<em><a href=\"https:\/\/www.instagram.com\/reel\/DI1YUOCMNF3\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Muskoka: Where Summer Feels Canadian<\/a><\/em>, supported by digital advertising and 30 billboards across Ontario as well as an expanded U.S. media buy in key drive states through Destination Ontario. Interest from the United States is up, with three times more American visitors to&nbsp;<em><a href=\"https:\/\/www.discovermuskoka.ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">DiscoverMuskoka.ca<\/a><\/em>&nbsp;compared to the same time last year.<\/p>\n\n\n\n<p>\u201cWe\u2019re incredibly grateful to the District of Muskoka for their continued funding,\u201d said Val Hamilton, Executive Director of Muskoka Tourism. \u201cTheir support is essential; it allows us to do the important work of promoting this region and supporting the incredible tourism operators who make Muskoka so special. We also want to thank our municipal partners and Municipal Accommodation Tax collaborators. By working together, we\u2019re able to share Muskoka\u2019s story to more audiences and ensure this iconic Canadian destination gets the recognition it deserves.\u201d<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.canva.com\/design\/DAGm9rX-w6Y\/W2vdv8nH6P9-vyckmbMrow\/edit?utm_content=DAGm9rX-w6Y&amp;utm_campaign=designshare&amp;utm_medium=link2&amp;utm_source=sharebutton\" target=\"_blank\" rel=\"noreferrer noopener\">Muskoka Tourism Presentation<\/a><\/strong><\/p>\n\n\n<h5 style=\"text-align: center;\">Don\u2019t miss out on Doppler!<\/h5>\n<p style=\"text-align: center;\"><strong>Sign up <a href=\"https:\/\/doppleronline.ca\/huntsville\/dont-miss-out-on-doppler\/\"><u>here<\/u><\/a> to receive our email digest with links to our most recent stories.<br \/>\nLocal news in your inbox so you don&#8217;t miss anything!<\/strong><\/p>\n<p style=\"text-align: center;\"><a style=\"background: #5cb85c url('https:\/\/d1iczxrky3cnb2.cloudfront.net\/red_logo.png') no-repeat 37px; color: #fff; text-decoration: none; font-family: Verdana,sans-serif; display: inline-block; font-size: 16px; padding: 15px 38px; padding-left: 75px; -webkit-border-radius: 2px; -moz-border-radius: 2px; border-radius: 2px; box-shadow: 0 1px 0 0 #1f5a89; text-shadow: 0 1px rgba(0, 0, 0, 0.3);\" href=\"https:\/\/donorbox.org\/support-huntsville-doppler\">Click here to support local news<\/a><\/p>\n<p style=\"text-align: center;\"><broadstreet-zone zone-id=\"45657\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From Muskoka Tourism Muskoka Tourism hosted its Annual General Meeting this week at the beautiful Taboo Muskoka Resort, welcoming over 100 tourism stakeholders, community leaders and partners from across the [&#8230;]<\/p>\n","protected":false},"author":1904,"featured_media":190528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-190527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - 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