{"id":17506,"date":"2016-08-16T12:22:08","date_gmt":"2016-08-16T16:22:08","guid":{"rendered":"https:\/\/huntsville.dopperonline.ca\/?p=17506"},"modified":"2016-08-16T12:40:13","modified_gmt":"2016-08-16T16:40:13","slug":"new-funding-and-a-new-tourist-information-booth-for-chamber","status":"publish","type":"post","link":"https:\/\/doppleronline.ca\/huntsville\/new-funding-and-a-new-tourist-information-booth-for-chamber\/","title":{"rendered":"Chamber gets matching funds, new tourism booth, and (maybe) a temporary home"},"content":{"rendered":"

Earlier this year, the Huntsville community voiced its support \u2013 loud and clear \u2013 for the Huntsville Lake of Bays Chamber of Commerce’s (HLOBCC) Community Marketing Initiative. It started in January, when the Town of Huntsville announced that it wouldn\u2019t financially support the program in its 2016 budget. At a forum held that month, about 200 people showed up to stress how much they felt the program is needed. (Read that story on Doppler here: If anyone is opposed to the Town\u2019s $50,000 investment in Chamber\u2019s marketing initiative, they weren\u2019t at this meeting<\/a><\/span><\/em>.)<\/p>\n

<\/broadstreet-zone><\/strong><\/div>\n

That led the Town to reverse its stance, with conditions: $25,000 was contingent on receiving a business plan from the Chamber that identified clear and trackable results; the other $25,000 would be dispersed based on matching corporate sponsorships to the Chamber.<\/p>\n

In April, the Chamber put a call out to its members asking for their support, stressing that it needed at least $25,000 but hoping for as much as $136,750. Almost 100 businesses stepped forward in support, pledging a total of $34,850. (See a list of those businesses and their pledged amounts at the end of this post).<\/p>\n

When added to the $50,000 from the Town, $40,000 from the federal government, $39,000 from the province of Ontario, and $10,000 from RTO12\/Explorers\u2019 Edge, with more perhaps pending through other partnerships, that gives the Chamber total revenue of $173,625 for the program and other initatives. It has earmarked $87,000 of those funds for development and support of two annual signature events – Girlfriends’ Getaway Weekend in November and the Muskoka Maple Festival in April – and $50,000 for various project management tasks, leaving $36,625 for digital marketing.<\/p>\n

A new digital marketing committee<\/h6>\n

The Chamber has since appointed a committee whose job it will be to carry out the digital marketing efforts outlined in its strategy. On that committee are: Jon Burnside (Hidden Valley Resort), Steve Carr (Comfort Inn), Jerry Feltis (Mill on Main), Les Gayne (Norseman Walker Lake Resort), Ron Gostlin (Town of Huntsville), Trish Kruusmagi (Digital Office Solutions), John A. MacDonald (Christmas Tyme\/Two Horse Gallery), and Jeff Suddaby (3 Guys and a Stove) with four positions still available.<\/p>\n

Marketing initiatives will begin in the fall to highlight Huntsville\u2019s assets, says Kelly Haywood, HLOBCC Executive Director. \u201cIt will be up to the committee to identify those \u2013 things like the ice trail, events, our murals, the artistic community. More than likely we\u2019ll be working with a firm to help us develop exactly what we\u2019ll market.”<\/p>\n

The goal is to market Huntsville and support economic growth by increasing visitation and drawing more tourists. We are still going to focus on the shoulder seasons and low environmental impact activities.
\nKelly Haywood, HLOBCC Executive Director<\/cite><\/p><\/blockquote>\n

Read the HLOBCC Tourism and Event Tourism & Events Community Marketing Business Plan here (PDF)<\/a><\/span>.<\/p>\n

A new tourism booth on Highway 60, but still no permanent home<\/strong><\/h6>\n

If you\u2019ve driven down Highway 60 this summer, you may have noticed the new tourism information booth next to 3 Guys and a Stove.<\/p>\n

\u201cThere were so many people who were part of it,\u201d said Haywood, adding that the construction was donated by Bruce Fitter at South Mary Lake Contracting and 3 Guys and a stove donated the land.<\/p>\n

The objective is to draw more people downtown. Thousands of people go down Highway 11 and then Highway 60 and they don\u2019t even know what exists in our community. If they stop in, we can let them know what\u2019s happening downtown.
\nKelly Haywood, HLOBCC Executive Director<\/cite><\/p><\/blockquote>\n

But the Chamber itself still doesn\u2019t have a permanent home. The building it is in now at 8 West Street N has been sold and the office will be closing at the end of August. The CN Rail Station had been an option until air quality concerns in the building surfaced. (Read that story on Doppler here: Citing air quality concerns, the Chamber won\u2019t be moving in to the train station after all<\/a><\/u><\/em>.)<\/p>\n

\u201cWe had spent so much energy on trying to develop the partnership with the Culture Station. With the problems it is facing and the uncertainties around what Council is going to invest, people might question if we are considering it. I would say yes, except I\u2019m not holding my breath because I think it\u2019s going to take an awfully long time for them to decide, and the remediation is going to be costly and lengthy. Unless something drastically changes we kind of have to move on.\u201d<\/p>\n

A short-term solution<\/strong><\/h6>\n

The Chamber is investigating options for the short term while looking for a long-term solution, said Haywood. \u201cI don\u2019t have an exact plan of where we\u2019ll go long term.\u201d<\/p>\n

She\u2019d like to partner with a private business that is ideally located. \u201cWhat does that mean? I\u2019m open to Highway 11 but that\u2019s challenging because there\u2019s not a lot of real estate on Highway 11. It more likely would be Highway 60. The plan is to put together an expression of interest to say here\u2019s what we need, here\u2019s our desired geography. We are prepared to enter into a long-term lease and we have some money for leasehold improvements. I think there\u2019s a huge opportunity for someone to host us because we draw close to 6000 visitors per year.\u201d<\/p>\n

Haywood added that three local business owners have expressed interest in building a location for the Chamber, but they\u2019re still in very early discussions.<\/p>\n

In the meantime, Haywood says a motion will be presented at next week\u2019s Council meeting (August 22) which, if passed, would see the Chamber temporarily relocate to an office on the main floor of Town Hall.<\/p>\n

HLOBCC member contributions to the Community Marketing Initiative<\/strong><\/h6>\n

3 Guys and a Stove $750
\nAben Graphics Ltd. $500
\nActive Chiropractic and Massage Centre $200
\nAlgonquin West ATV Club $150
\nArmstrong Dodge $250
\nArrowhead Inn Corporation $50
\nAutosave $100
\nBDO Canada LLP $250
\nBeauview Cottage Resort $500
\nBest Western Muskoka Inn $200
\nBillie Bear Lodge Housekeeping Cottage Resort $100
\nBillingsley Funeral Home $300
\nBlue Spruce Inn $500
\nBondi Village $100
\nBreezeMaxWeb $200
\nBrendish Computers $100
\nBriggs Pumps & Plumbing $225
\nBrokerlink $200
\nCampbell Bus Lines $150
\nCanadian Tire $250
\nCCV Insurance & Financial Services Inc. $100
\nCedar Grove Lodge $500
\nChartwell Muskoka Traditions $150
\nClassic Towing $225
\nComfort Inn $750
\nCORE Health $200
\nDaviCor Construction Inc. $250
\nDavid A. Ryan, Barrister & Solicitor $250
\nDeerhurst Resort $3,000
\nDigital Office Solutions\/Xerox $200
\nDistrict of Muskoka Community Services $150
\nDowntown Huntsville BIA $5,000
\nDr. Drew Markham Dentistry $200
\nDrive Credit Canada $250
\nDuncan Ross Architect $300
\nDwight Village Self Storage $100
\nEdmonds GM $500
\nFairymill Guest House $200
\nFamily Place Restaurant $500
\nFarm Business Consultants $250
\nFarmer’s Daughter $250
\nFesting Toyota $100
\nFireplace King $225
\nFirst General Services Muskoka $225
\nGrandview Golf Club \u2010 The Mark O’Meara Course $500
\nHarrower Properties $300
\nHidden Valley Resort $1,500
\nHoliday Inn Express Hotel & Suites $1,250
\nHuntsville Animal Hospital $200
\nHuntsville Festival of the Arts $500
\nHuntsville Home Hardware $250
\nHuntsville Inn $200
\nHuntsville Soccer Club $150
\nHutcheson Sand & Gravel $250
\nIdeal Supply\/NAPA Auto Parts $225
\nImpact Marketing $300
\nJacked by Lisa $250
\nJason Armstrong’s Huntsville Honda $250
\nJason Armstrong’s Hyundai of Muskoka $250
\nKawartha Credit Union $250
\nKimberly\u2010Clark $250
\nKing William Inn (Rodeway Inn) $500
\nLake of Bays Brewing Company $100
\nLe Nails $200
\nLes Stroud Productions $200
\nLumina Resort $500
\nMaplebranch Property Management $200
\nMBRP $250
\nMcFadyen’s Stone Quarry $200
\nMichael A. Hardy Professional Corporation $250
\nMixed Mediography $200
\nMotel 6 $750
\nMuskoka Brewery $200
\nMuskoka Guest Nest $200
\nMuskoka Rent All $200
\nNear North Business Machines $200
\nNew Vision Unlimited (The HUB) $200
\nNorsemen Restaurant $350
\nPet Valu $300
\nPeter Smith Construction $200
\nPort Cunnington Lodge $500
\nPortage Promotionals $250
\nProActive Rehab & Sport Injury Centre $200
\nProgressive Waste Solutions $200
\nRainbow Inn $200
\nRBC Royal Bank $250
\nSands Formed Hot Glass Inc. $200
\nScotiabank $250
\nSugarbush Hill Maple Farm $200
\nSuperior Propane $250
\nThe Garage $200
\nThe New Bickley Ford $200
\nThe Table Soup Kitchen $150
\nVan Dyk Natural Stone Supplies Inc. $225
\nWestside Fish & Chips $300
\nWhimsical Bakery $200
\nWindow Quilt (Muskoka) $50
\nGrand Total Committed = $34,850.00<\/strong><\/p>\n

Don’t miss out on Doppler! Sign up for our free, twice-weekly newsletter here<\/a><\/span>.<\/strong><\/p>\n

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