{"id":149444,"date":"2024-01-29T13:24:07","date_gmt":"2024-01-29T18:24:07","guid":{"rendered":"https:\/\/doppleronline.ca\/rwddev\/?p=149444"},"modified":"2024-01-29T13:26:14","modified_gmt":"2024-01-29T18:26:14","slug":"district-trying-out-new-engagement-methods","status":"publish","type":"post","link":"https:\/\/doppleronline.ca\/huntsville\/district-trying-out-new-engagement-methods\/","title":{"rendered":"District trying out new engagement methods"},"content":{"rendered":"<div style=\"float: left; margin-right: 14px;\"><strong><broadstreet-zone zone-id=\"45658\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone><\/strong><\/div>\n\n\n\n<p><em>By Thomas Goyer<\/em><\/p>\n\n\n\n<p>The District of Muskoka will begin using new communication methods to engage better with residents.<\/p>\n\n\n\n<p>At the January 15 Finance and Corporate Services Committee District communication staff outlined a new District newsletter and use of reel videos on social media pages.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Manager of Communications Molly Ross stated that the District aims to increase both its communications output and overall quality. She also stated that the two new communication pieces will hopefully accomplish this goal.&nbsp;<\/p>\n\n\n\n<p>\u201cWe\u2019re excited to be launching these new pieces for this year. Which will be an opportunity to enhance our communication operations,\u201d Ross said.&nbsp;<\/p>\n\n\n\n<p>The new communications methods were presented by Mel Heatlie who manages the communications department\u2019s creative services portfolio. Heatlie stated that the goals of these new methods were to provide sharable engaging content and to increase the communications audience for the District.&nbsp;<\/p>\n\n\n\n<p>The new E-Newsletter will be titled \u2018Two Pines\u2019 and will feature information about District programs, services highlights from council and embedded videos. The newsletter will operate on a subscription basis but will be sharable with non-subscription members through social media, URL, email or printed copy.&nbsp; Heatlie stated that the accessibility of the newsletter provides an opportunity for greater connections with residents.&nbsp;<\/p>\n\n\n\n<p>\u201cThis really gives us a lot of opportunities to connect with a wide audience,\u201d Heatlie said.&nbsp;<\/p>\n\n\n\n<p>The embedded videos will be three minutes or less and will feature District Chair Jeff Lehman and District staff. According to Heatlie, the videos would mimic the popular YouTube show Between Two Ferns hosted by Zach Galifianakis.&nbsp;<\/p>\n\n\n\n<p>\u201cThe point of this video is to highlight, in an alternative format, some of the things happening at the District,\u201d Heatlie said.&nbsp;<\/p>\n\n\n\n<p>The other main new method is a video series that will be posted on District social media. These videos will be in a reel format, 90 seconds or less, which is popular on social media sites. Similar to the newsletter, the videos will be mainly aimed at displaying District actions and programs and to increase engagement, according to Heatlie.&nbsp;<\/p>\n\n\n\n<p>Staff had a soft launch of these reels on District Facebook and Instagram pages in December. According to Heatlie, these accounts have already seen noticeable growth. Heatlie went on to say that it is expected that there will be 12 to 18 videos per month.<\/p>\n\n\n<h5 style=\"text-align: center;\">Don\u2019t miss out on Doppler!<\/h5>\n<p style=\"text-align: center;\"><strong>Sign up <a href=\"https:\/\/doppleronline.ca\/huntsville\/dont-miss-out-on-doppler\/\"><u>here<\/u><\/a> to receive our email digest with links to our most recent stories.<br \/>\nLocal news in your inbox so you don&#8217;t miss anything!<\/strong><\/p>\n<p style=\"text-align: center;\"><a style=\"background: #5cb85c url('https:\/\/d1iczxrky3cnb2.cloudfront.net\/red_logo.png') no-repeat 37px; color: #fff; text-decoration: none; font-family: Verdana,sans-serif; display: inline-block; font-size: 16px; padding: 15px 38px; padding-left: 75px; -webkit-border-radius: 2px; -moz-border-radius: 2px; border-radius: 2px; box-shadow: 0 1px 0 0 #1f5a89; text-shadow: 0 1px rgba(0, 0, 0, 0.3);\" href=\"https:\/\/donorbox.org\/support-huntsville-doppler\">Click here to support local news<\/a><\/p>\n<p style=\"text-align: center;\"><broadstreet-zone zone-id=\"45657\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone>\n","protected":false},"excerpt":{"rendered":"<p>By Thomas Goyer The District of Muskoka will begin using new communication methods to engage better with residents. At the January 15 Finance and Corporate Services Committee District communication staff [&#8230;]<\/p>\n","protected":false},"author":1904,"featured_media":149447,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-149444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>District trying out new engagement methods - Huntsville Doppler<\/title>\n<meta name=\"description\" content=\"The District Municipality of Muskoka will begin using new communication methods to engage better with residents.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doppleronline.ca\/huntsville\/district-trying-out-new-engagement-methods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"District trying out new engagement methods - 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