{"id":127721,"date":"2022-12-12T09:20:41","date_gmt":"2022-12-12T14:20:41","guid":{"rendered":"https:\/\/doppleronline.ca\/rwddev\/?p=127721"},"modified":"2022-12-13T08:53:49","modified_gmt":"2022-12-13T13:53:49","slug":"diggin-downtown-construction-project-receives-industry-recognition","status":"publish","type":"post","link":"https:\/\/doppleronline.ca\/huntsville\/diggin-downtown-construction-project-receives-industry-recognition\/","title":{"rendered":"Diggin\u2019 Downtown Construction Project receives industry recognition\u00a0"},"content":{"rendered":"\n<p><\/p>\n\n\n<div style=\"float: left; margin-right: 14px;\"><strong><broadstreet-zone zone-id=\"45658\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone><\/strong><\/div>\n\n\n\n<p>The Diggin\u2019 Downtown project received a Marketing Canada award and professional recognition from the Economic Developers Association of Canada (EDAC) for a \u201crecovery project\u201d at their 2022 conference. The Marketing Canada Awards acknowledge and praise communities who have succeeded in excellence in economic development marketing efforts.<\/p>\n\n\n\n<p>When the construction project started in 2021 many businesses were struggling with pandemic-related impacts, therefore a strategic marketing and communications plan was developed to support activities and ensure adaptability during changing situations. The \u201cDiggin Downtown\u201d campaign focused on efforts to bring awareness to the project, reasons for disruptions and delivered consistent information \u2013 when pandemic restrictions brought uncertainty. The Diggin\u2019 Downtown project team worked alongside property owners to ensure the community was aware that businesses were \u2018open for business\u2019 \u2013 even when curbside pick-up was the only option and when construction was happening at their doorstep.<\/p>\n\n\n\n<p>Mayor Nancy Alcock congratulated the joint efforts of the Town, District of Muskoka, and community partners, &#8220;The Collaboration between both the Town and District was a key ingredient in making the Diggin\u2019 Downtown project a huge success. From the very beginning, there was a strong focus on joint planning, communication and community engagement and it really shows when you look at what was accomplished here. Well done Diggin\u2019 Downtown project team!\u201d<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"487\" src=\"https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-1-Communications-Marketing.jpg\" alt=\"\" class=\"wp-image-127729\" srcset=\"https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-1-Communications-Marketing-300x200.jpg 300w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-1-Communications-Marketing-450x300.jpg 450w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-1-Communications-Marketing-600x400.jpg 600w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-1-Communications-Marketing-648x432.jpg 648w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-1-Communications-Marketing-630x420.jpg 630w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-1-Communications-Marketing.jpg 730w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><figcaption class=\"wp-element-caption\">(Left to Right) Members from the Diggin\u2019 Downtown Communications and Marketing Team: Huntsville Economic Development Officer &#8211; Lauren MacDermid, Huntsville Manager of Marketing &#8211; Lisa Spolnik, and District of Muskoka Manager of Communications &#8211; Quinn Michell.<\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"487\" src=\"https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-2-Technical-Team.jpg\" alt=\"\" class=\"wp-image-127731\" srcset=\"https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-2-Technical-Team-300x200.jpg 300w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-2-Technical-Team-450x300.jpg 450w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-2-Technical-Team-600x400.jpg 600w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-2-Technical-Team-648x432.jpg 648w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-2-Technical-Team-630x420.jpg 630w, https:\/\/media-doppleronline-ca.s3-accelerate.amazonaws.com\/2022\/12\/Photo-2-Technical-Team.jpg 730w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><figcaption class=\"wp-element-caption\">(Left to Right) Members from the Diggin\u2019 Downtown Technical Team: Huntsville Engineering Technician &#8211; Brandon Hall, District of Muskoka Manager of Capital Infrastructure Delivery &#8211; Mark Trebinskie, Huntsville Director of Operations and Protective Services &#8211; Tarmo Uukkivi and District of Muskoka Director of Engineering and Transportation Mark Misko.<\/figcaption><\/figure><\/div>\n\n\n<p>Throughout this project, the team relied on continued feedback from the community to guide decisions. The Diggin\u2019 Downtown project is a success due to the patience and understanding of those affected who experienced disruptions, detours, inconveniences and closures. Construction projects can be challenging in many ways, and navigating a project of this size and importance through the pandemic was not easy. Creative and unique approaches to marketing and communication outreach activities were introduced to ensure the needs of our community were met, and the information was delivered on time, according to the Town of Huntsville.<\/p>\n\n\n\n<p>Throughout this project, the team relied on continued feedback from the community to guide decisions. The Diggin\u2019 Downtown project is a success due to the patience and understanding of those affected who experienced disruptions, detours, inconveniences and closures. Construction projects can be challenging in many ways, and navigating a project of this size and importance through the pandemic was not easy. Creative and unique approaches to marketing and communication outreach activities were introduced to ensure the needs of our community were met, and the information was delivered on time.<\/p>\n\n\n\n<p>Lisa Spolnik, Marketing Manager at the Town of Huntsville and Quinn Michell, Communications Manager at the District of Muskoka, expressed their enthusiasm when receiving the news of the award and both attribute this to a team effort, involving many team members and partners from across the District,<\/p>\n\n\n\n<p>\u201cThe Diggin\u2019 Downtown project team is honoured to be recognized with a Marketing Canada Award. Despite the ongoing challenges and shifting strategies construction projects often bring &#8211; our team remained committed to delivering valuable information to keep our community informed,\u201d said Spolnik.<\/p>\n\n\n\n<p>\u201cThis award acknowledges the years of planning and passion from partners from both Town and District teams, and puts a spotlight on the communication efforts that supported one of the largest infrastructure improvement projects in our area, so far,\u201d echoed Michell.<\/p>\n\n\n\n<p><strong>Sharing our Success with Industry Experts<\/strong><\/p>\n\n\n\n<p>The Diggin\u2019 Downtown project was also recognized at the Right of Way (ROW) Conference, in October. Members from the project team hosted a session for delegates from municipalities, road authorities, utility companies, consultants, contractors, and associations about the project, entitled \u201cDiggin\u2019 Downtown \u2013 A Collaborative Approach to Urban Core Reconstruction in the Town of Huntsville.\u201d<\/p>\n\n\n\n<p>District of Muskoka\u2019s Director of Engineering and Transportation, Mark Misko, reflects on the project success, \u201cWe relied on the feedback from our community to guide our decisions, this project was a success because of the patience and understanding by all those affected. Construction projects can be challenging in many ways, and navigating through the pandemic was not an easy task. I am proud of all the people who collaborated on this project. It was a community-driven project and the opportunity to share our successes and learnings with industry experts, is evidence of the great work District and Town partners can accomplish, together.\u201d<\/p>\n\n\n\n<p>The Diggin\u2019 Downtown project is now complete in Downtown Huntsville. Residents and visitors are encouraged to visit downtown to check out the new streetscape design and continue to shop local this holiday season!<\/p>\n\n\n\n<p>Special thank you to our community partners for amplifying the Communications and Marketing of the Diggin Downtown Project including Brand Design by Revel Design Co. and downtown events, activities and initiatives by the Downtown Huntsville BIA and the Huntsville\/Lake of Bays Chamber of Commerce.&nbsp;<\/p>\n\n\n<h5 style=\"text-align: center;\">Don\u2019t miss out on Doppler!<\/h5>\n<p style=\"text-align: center;\"><strong>Sign up <a href=\"https:\/\/doppleronline.ca\/huntsville\/dont-miss-out-on-doppler\/\"><u>here<\/u><\/a> to receive our email digest with links to our most recent stories.<br \/>\nLocal news in your inbox so you don&#8217;t miss anything!<\/strong><\/p>\n<p style=\"text-align: center;\"><a style=\"background: #5cb85c url('https:\/\/d1iczxrky3cnb2.cloudfront.net\/red_logo.png') no-repeat 37px; color: #fff; text-decoration: none; font-family: Verdana,sans-serif; display: inline-block; font-size: 16px; padding: 15px 38px; padding-left: 75px; -webkit-border-radius: 2px; -moz-border-radius: 2px; border-radius: 2px; box-shadow: 0 1px 0 0 #1f5a89; text-shadow: 0 1px rgba(0, 0, 0, 0.3);\" href=\"https:\/\/donorbox.org\/support-huntsville-doppler\">Click here to support local news<\/a><\/p>\n<p style=\"text-align: center;\"><broadstreet-zone zone-id=\"45657\" keywords=\"\" soft-keywords=\"true\" zone-alias=\"\"><\/broadstreet-zone>\n","protected":false},"excerpt":{"rendered":"<p>The Diggin\u2019 Downtown project received a Marketing Canada award and professional recognition from the Economic Developers Association of Canada (EDAC) for a \u201crecovery project\u201d at their 2022 conference. The Marketing [&#8230;]<\/p>\n","protected":false},"author":15,"featured_media":127726,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[3145,3144],"class_list":["post-127721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-diggin-down-2","tag-town-of-huntsville-award"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Diggin\u2019 Downtown Construction Project receives industry recognition\u00a0 - Huntsville Doppler<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/doppleronline.ca\/huntsville\/diggin-downtown-construction-project-receives-industry-recognition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diggin\u2019 Downtown Construction Project receives industry recognition\u00a0 - Huntsville Doppler\" \/>\n<meta property=\"og:description\" content=\"The Diggin\u2019 Downtown project received a Marketing Canada award and professional recognition from the Economic Developers Association of Canada (EDAC) for a \u201crecovery project\u201d at their 2022 conference. 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